Novelette founded Backyard Elites from a lifelong belief in continuous learning, embracing new challenges, and pursuing opportunities to create something meaningful.
With an accomplished professional career and an extensive academic background that includes two master’s degrees and a PhD, Novelette has spent years developing the discipline, curiosity, and attention to detail that now shape her approach to Backyard Elites. Her professional experiences taught her the importance of thoughtful decision-making, clear communication, and providing value to the people she serves.
Her journey into eCommerce began with a desire to learn new skills while finally pursuing something she had long wanted to do: build a business of her own. Combined with her genuine interest in creating comfortable and inviting outdoor spaces, that ambition became the foundation for Backyard Elites.
Backyard Elites was created as an online destination for thoughtfully selected outdoor living products that help customers make more of their backyards and outdoor spaces. Novelette understands that purchasing a substantial product online requires confidence in both the product and the company behind it. That perspective guides the store’s focus on clear information, carefully selected products, and helpful customer support.
For Novelette, Backyard Elites represents a new chapter built around curiosity, personal growth, and a genuine passion for the outdoor living space. Her goal is to continue developing a business customers can feel comfortable turning to when investing in their homes and the spaces where they spend time with family and friends.
“I have always believed in continuing to learn and challenge myself. Backyard Elites gave me the opportunity to pursue something I had wanted to do for a long time - build a business of my own while creating something meaningful for others.”
— Novelette, Founder of Backyard Elites
